Yahoo & MSN PPC
those that haven’t heard of PPC before here it is …
PPC works by charging you for every time someone
clicks on your ad by the amount you specified upon setup. This amount
will vary depending on where you want your ad to be placed. If you are
advertising in a highly competitive market the cost for someone to
click on your highly placed ad would be more expensive than a low
problem with this is that to bid on the highly competitive keywords
(the search term that someone enters in the search engines) would be
far to expensive for anyone just starting out. Especially if you get
your PPC campaign wrong and the product you promote doesn’t sell a
thing! Yahoo and MSN will still be knocking on your door for the money you
owe them for all the people that have clicked on your ad.
Therefore we need to be
very careful when we use this method of advertising. Now as we are
targeting keywords we need to make sure our ad will perform for
those keywords. With a little ad copy know how and selecting our
keywords carefully for each add we can gain high rankings that will
then drive more visitors to our site
...and also pay less than
our competitors. All in all, a pretty good deal if you ask me ;-)
you know the basic theory.
The first few videos
below on keyword research and ad writing are the same as the ones in
the google systems previously. These techniques still apply to Yahoo
Yahoo Sponsored Search
Remember to review your ads on a
regular basis. Any ads that are not performing and are just costing
you money with no sales must be deleted.
Use any tracking software that the
search provider has to track conversations to you review site.