Targeted Adwords

For those that haven’t heard of Adwords before here it is …

Adwords is Googles advertising tool. Google charge you for every time someone clicks on your ad by the amount you specified upon setup. This amount will vary depending on where you want your ad to be placed. If you are advertising in a highly competitive market the cost for someone to click on your highly placed ad would be more expensive than a low competitive market.

The problem with this is that to bid on the highly competitive keywords (the search term that someone enters in the search engines) would be far to expensive for anyone just starting out. Especially if you get your Adwords campaign wrong and the product you promote doesn’t sell a thing! Google will still be knocking on your door for the money you owe them for all the people that have clicked on your ad.

Therefore we do not want to advertise using the normal, over populated Adwords route. Instead we are going to be a little bit sneaky and use a technique that only the top marketers know about …directly targeting our Adwords to appear on the natural listing sites in Google.

So now you know the basic theory, so lets get started in this step by step adwords program.

Keyword research

Google targeted results

Ad writing tips

Signing up to Google Adwords

Warning!!! Do not enter your payment details until we have set up the campaign correctly in the next video

Setting up your site targeted campaign

Please note: If you wish to retract your ad it will take Google hours to do this. You must track your spending at all times in order not to have your campaign runaway with site views and no clicks on your link. You have being warned!!!