Targeted Adwords
For
those that haven’t heard of Adwords before here it is …
Adwords
is Googles advertising tool. Google charge you for every time someone
clicks on your ad by the amount you specified upon setup. This amount
will vary depending on where you want your ad to be placed. If you are
advertising in a highly competitive market the cost for someone to
click on your highly placed ad would be more expensive than a low
competitive market.
The
problem with this is that to bid on the highly competitive keywords
(the search term that someone enters in the search engines) would be
far to expensive for anyone just starting out. Especially if you get
your Adwords campaign wrong and the product you promote doesn’t sell a
thing! Google will still be knocking on your door for the money you
owe them for all the people that have clicked on your ad.
Therefore we do not want to advertise using the normal, over populated
Adwords route. Instead we are going to be a little bit sneaky and use
a technique that only the top marketers know about …directly targeting
our Adwords to appear on the natural listing sites in Google.
So now
you know the basic theory, so lets get started in this step by step
adwords program.
Keyword research
Google
targeted results
Ad
writing tips
Signing up to Google Adwords
Warning!!! Do not enter your payment details until we have set up the
campaign correctly in the next video
Setting up your
site targeted campaign
Please
note: If you wish to retract your ad it will take Google hours to do
this. You must track your spending at all times in order not to have
your campaign runaway with site views and no clicks on your link. You
have being warned!!!