Adwords - Keyword Targeted

For those that haven’t heard of Adwords before here it is …

Adwords is Googles advertising tool. Google charge you for every time someone clicks on your ad by the amount you specified upon setup. This amount will vary depending on where you want your ad to be placed. If you are advertising in a highly competitive market the cost for someone to click on your highly placed ad would be more expensive than a low competitive market.

The problem with this is that to bid on the highly competitive keywords (the search term that someone enters in the search engines) would be far to expensive for anyone just starting out. Especially if you get your Adwords campaign wrong and the product you promote doesn’t sell a thing! Google will still be knocking on your door for the money you owe them for all the people that have clicked on your ad.

Therefore we need to be very careful when we use this method of advertising. Now as we are targeting keywords we need to make sure our ad will perform for those keywords. With a little ad copy know how and selecting our keywords carefully for each add we can gain a higher quality score from Google!

...and also pay less than our competitors. All in all, a pretty good deal if you ask me ;-)

So now you know the basic theory, so lets get started in this step by step adwords program.

Keyword research

Ad writing tips

Signing up to Google Adwords

Warning!!! Do not enter your payment details until we have set up the campaign correctly in the next video

Setting up your keyword targeted campaign

Please note: If you wish to retract your ad it will take Google hours to do this. You must track your spending at all times in order not to have your campaign runaway with site views and no clicks on your link. You have being warned!!!